we had a crazy idea for Sloggi at the agency on thursday 26/7, on saturday 28th we went to Paris to do a Anti-dope guerilla action to support a cleaner Tour de France featuring 3 sexy babes cycling around the Arc de Triumph and the Champs Elysees
Let's see their idea for a Sloggi underwear ad combined with an anti-dope mini campaign :)
official site:
http://droggi.com
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